Seasonal sales in Europe

In order to get an overview of the sales periods, currency, VAT and opening hours in each country in Europe.

Update : June 2017

Click on the map to have more information.

Set periods for sales

Not set periods for sales

Austria

No set periods for sales. But usually:

  • Winter sales: after Christmas till February
  • Summer sales: from July till August

There are also mid-season sales.

Currency: Euro

VAT: 20%

SHOPS' OPENING HOURS:

  • Monday-Friday: 09:30-19:30 
  • Saturday: 09:30-18:00
  • Sunday: closed

Tourist information: www.austria-tourism.at

Belgium

Winter sales: from the 3th till the 31th of January
If January 3rd is a Sunday, the wintersales start on Saturday January 2nd.

Summer sales: from the 1st till the 31th of July
If July 1st is a Sunday, the summersales start on Saturday June 30.

Currency: Euro

VAT: 21 %

SHOPS' OPENING HOURS:

  • Monday-Friday: 09:30/10:00-18:00/18:30 ; Shopping centres: 10:00-20:00
  • Saturday: 09:30/10:00-18:00/18:30 ; Shopping centres: 10:00-20:00
  • Sunday: closed, exception touristic areas

Tourist information: www.visitbelgium.com

Bulgaria

Winter sales: no set period. Usually from January till February

Summer sales: no set period. Usually from July till August

Currency: Bulgarian lev (BGN)

VAT : 20%

SHOPS' OPENING HOURS:

  • Monday-Friday : 10:00-20:00, in shopping malls till 22:00
  • Saturday : 10:00-17:00, in big shopping malls till 22:00
  • Sunday: closed, except big shopping malls 10:00-22:00

Tourist information: http://bulgariatravel.org

Croatia

Winter sales: Winter sales begins from 27 December and can last maximum 60 days.

Summer sales: Summer sales begins from 1st of July and can last maximum 60 days. 

Currency: Croatian kuna

VAT : 25%

SHOPS' OPENING HOURS:

  • Monday-Friday : 9:00-19:00
  • Saturday : 9:00-15:00
  • Sunday: closed, except for big shopping malls 09:00-21:00 or 22:00

Tourist information: www.tourist-croatia.com  or www.croatia.hr/en-GB/Discover-Croatia

Cyprus

Sales: The Retail Shops are permitted to carry out their sale periods at any point throughout the year at their discretion. The two sale periods being in February and August no longer apply.

Currency: Euro

VAT : 19% on goods and services. On some products and services VAT varies between 5% and 9%

SHOPS' OPENING HOURS:

Shop opening times vary depending on their type and location.

  • Opening time: 7:00/9:00.

  • Closing time:

    • 01/11-31/03: 19:30. 15:00 on Wednesday and 19:00 on Saturday.
    • 01/04-31/10: 20:00. 15:00 on Wednesday and 19:30 on Saturday.

On Sunday, though shops normally open at 11:00 and close at 19:00. Exception for Shops in Tourist Areas up to late in the evening.

Tourist information : www.visitcyprus.org.cy

Czech Republic

No set periods for sales.

Winter sales: usually after Christmas, but increasingly also before Christmas. 

Summer sales: no set periods for sales.

Currency: Czech crown (CZK)

VAT : 21%

SHOPS' OPENING HOURS:

  • Monday-Friday : generally 09:00-17:00, in Prague city centre shops close later
  • Saturday : 08:00-11:00, in Prague city centre shops can be open all day
  • Sunday: closed, except for Prague city centre

Generally, shopping malls and chain stores are open 24/7.

 

Tourist information: www.czechtourism.com

Denmark

Summer sales: From beginning of June till end of August

Winter sales: From the 27th of December or beginning of January till end of February

Currency: Danish crown (DKR)

VAT: 25 %

SHOPS' OPENING HOURS:

  • Monday-Friday: 09:00/10:00-17:30/18:00 ; Friday 19:00/20:00
  • Saturday: 09:00/10:00-13:00/14:00 ; Major cities 09:00/10:00-17:00
  • Sunday: Closed. Exception: Larger stores and department stores are open on Sundays

Tourist information: www.visitdenmark.com

Estonia

Usually in the middle or at the end of the season.

Currency: Euro

VAT : 20%

SHOPS' OPENING HOURS:

  • Monday-Friday: 10:00-19:00, shopping centres 9:00-21:00
  • Saturday: 10:00-16:00, shopping centres 9:00-21:00
  • Sunday: closed, shopping centres 9:00-21:00

Tourist information: www.visitestonia.com

Finland

No set periods for sales.

Winter sales: From before Christmas to early February

Summer sales: From mid-June to mid-July

Currency: Euro

VAT: 24 %

SHOPS' OPENING HOURS:

  • Monday-Friday: 9:00 - 21:00
  • Saturday: 09:00 - 18:00
  • Sunday: 12:00-21:00 (shopping centres only)

Tourist information: www.visitfinland.com

Germany

No set periods for sales.

Winter sales: begins usually at the end of January/beginning of February

Summer sales: begins usually at the end of July/beginning of August

Currency: Euro

VAT : 19 %

SHOPS' OPENING HOURS:

  • Monday-Saturday: Different rules on state level: e.g. 00:00-24:00 (Baden-Württemberg); 06:00-20:00 (Bayern); 00:00-24:00 (Nordrhein-Westfalen); 00:00-24:00 (Berlin); ….
  • Sunday: closed; in some states the shops can be open a certain number of Sundays: e.g. 11 Sundays (Nordrhein-Westfalen)

Tourist information: www.germany-tourism.de

Greece

  • Winter sales:  from the second Monday of January until end of February
  • Spring sales:  1-10 May
  • Summer sales: from the second Monday of July until end of August
  • Autumn sales: 1-10 November

Currency: Euro

VAT : 24% (with the exemption of tourist services where 13%)

SHOPS' OPENING HOURS:

  • Monday-Friday : 09:00-20:00
  • Saturday : 09:00-21:00
  • Sunday: closed. 7 Sundays/year from 11:00-20:00:

    • the first Sunday of each of the above 4 sale periods
    • the two Sundays before Christmas
    • one Sunday before Easter

Tourist information: www.eot.gr

Hungary

No set periods for sales.

Currency: Forint (HUF)

VAT : 27%

SHOPS' OPENING HOURS:

  • Monday-Friday: 10:00-18:00; shopping centres: till 20:00
  • Saturday: 09:00-13:00 or 10:00-14:00; shopping centres: till 20:00
  • Sunday: 9:00-13:00 or 10:00-14:00; shopping centres: till 20:00

Tourist information: www.gotohungary.com

Iceland

No set periods for sales, usually in July and in January.

Currency: Icelandic Crown (ISK)

VAT: 24% on most products (lower on food, books and so on)

SHOPS' OPENING HOURS:

  • Monday-Friday : 10:00/11:00-18:30/19:00 ; shopping centres: until 21:00 on Thursdays. Many grocery stores and petrol stations open 24/7
  • Saturday: 10:00/11:00-18:00
  • Sunday: shopping centres: 13:00-17:00/18:00. Downtown: most stores closed

Tourist information: www.iceland.is

Ireland

No set periods for sales. Usually from June to July, and after Christmas until end of January.

Currency: Euro

VAT:

  • 23% is standard rate
  • 9% special reduced rate for tourist related activities including restaurants and hotels.
  • 0% rate for books, children's clothes and shoes.

SHOPS' OPENING HOURS:

This can vary as shops can open whenever they want. The typical opening hours are:

  • 08:00/10:00-17:00/19:00
  • Thursday: 8:00/10:00-20:00/22:00
  • Sunday: 9:00/11:00-17:00/19:00

Large shopping centres and out-of-town centres are typically open longer hours everyday. Also, in the run up to Christmas it is typical for shops to extend their opening hours.

 

Tourist information:  www.discoverireland.ie

Italy

Winter sales: sales are regulated by regions, usual starting around 7th of January until end of February

Summer sales: sales are regulated by regions, usual starting around 7th of July until mid/end of August

Currency: Euro

VAT : 22%

SHOPS' OPENING HOURS:

  • Monday-Friday : 09:30-19:30
  • Saturday : 09:30-19:30
  • Sunday: closed ; open in tourist areas from 10.00 to 19:30 and department stores from 10:00 to 22:00

 

Tourist information: www.enit.it

Latvia

Usually in the middle or at the end of the season.

Currency: Euro

VAT : 21%

SHOPS' OPENING HOURS:

  • Monday-Friday: 10:00-21:00
  • Saturday: 10:00-21:00
  • Sunday:10:00-20:00

Tourist information: www.latvia.travel/lv

Lithuania

No set periods for sales. 

Winter sales: after Christmas, around the 2nd of January.

Summer sales: at the end of the summer, in August. 

Currency: Euro

VAT : 21%

SHOPS' OPENING HOURS:

  • Monday-Friday: 10:00-19:00, Shopping centres & Malls 10:00-22:00
  • Saturday: 10:00-15:00 Shopping centres & Malls 10:00-22:00
  • Sunday: Shopping centres 10:00-15:00; Malls 10:00-22:00

Tourist information : www.tourism.lt

Luxembourg

The law foresees two sales periods per year which are annually fixed. One period cannot be longer than one month. Winter sales are usually organized at the beginning of January. Summer sales are usually organized in the middle or the end of July.

Next sales: 24 June-22 July 2017

Currency: Euro

VAT: 17 %

SHOPS' OPENING HOURS:

  • Monday-Friday: 09:00-18:00 ; Shopping malls usually from 08:00-20:00
  • Saturday: 09:00-18:00 ; Shopping malls usually from 08:00-18:00
  • Sunday: closed. It becomes more and more common that shops are, for instance during sales periods, but not only, open on Sundays (“ouvertures dominicales”, exact dates can be found on the internet).

Tourist information: www.lcto.lu

Malta

No set periods for sales.

Seasonal reductions can be found throughout the year.

Summer sales: usually start mid-July till the end of August/September. Winter sales: usually after Christmas till February.

Currency: Euro

VAT : 18%

SHOPS' OPENING HOURS:

  • Monday-Friday : 09:00-13:00/16:00-19:00 ; Certain shops and larger shopping centres remain open during the afternoon from 10:00 to 19:00/22:00
  • Saturday : 09:00-13:00/16:00-19:00 ; Certain shops and larger shopping centres remain open during the afternoon  from 10:00 to 19:00/22:00
  • Sunday: closed except in tourist areas during Summer and Christmas period/ public holidays

Tourist information: www.visitmalta.com

Netherlands

No set periods for sales.

Winter sales: usually in January

Summer sales: usually in August

Currency: Euro

VAT : 21 %

SHOPS' OPENING HOURS:

  • Monday-Friday: 09:00-18:00 ; largest cities until 21:00 on Thursdays or Fridays
  • Saturday: 9:00-17:00
  • Sunday: 12:00 - 17:00 in largest cities. Some city centres are open on just one Sunday per month

Tourist information: www.holland.com

Norway

No set periods for sales.

Winter sales start usually December 27th or in January.

Summer sales start late June and are over at the end of July.

Currency: Norwegian Crown (NOK)

VAT: 25 %

SHOPS' OPENING HOURS:

  • Monday-Friday: 9:00/10:00 - 17:00 ; Shopping centres: 10:00-21:00/22:00
  • Saturday: 09:00 - 15:00/17:00  ; Shopping centres: 10:00 - 18:00
  • Sunday: Closed except Shopping Centres in Christmas time. 

Tourist information: www.visitnorway.com

Poland

Winter sales: 2nd of January till 13th of February

Summer sales: usually starts in the end of June (the hottest time for buying remains July and August, then you can buy things even 70-90% cheaper).

Currency: Polish Zloty (PLN)

VAT : 23%

SHOPS' OPENING HOURS:

  • Monday-Friday: 11:00-19:00 ; Shopping centres: 10:00-22:00
  • Saturday: 10:00-15:00; Shopping centres: 10:00-22:00
  • Sunday: 10:00-20:00  (Shopping centres only)

 

Tourist information: www.poland.travel/en

Portugal

No set periods for sales. Actually the law only sets a maximum of four months of duration per year. Sales usually take place after summer and winter seasons.

Currency: Euro

VAT : 23%

SHOPS' OPENING HOURS:

    Shops have free opening hours. Though, municipalities can reduce the opening hours for different reasons. Traditionally, shops are open:

    • Monday-Friday: 9:00/10:00-19:00
    • Saturday from Jan. to Nov.: 13:00. In City centres, some are opened in the afternoon.

    Shops tend to stay open on Saturday afternoons and sometimes on Sundays (before Christmas). 

     

    Tourist information: www.visitportugal.com

    Romania

    Winter sales: 15th January - 15th April

    Summer sales: 1st August- 15th October

    Currency: RON

    VAT : 19%

    SHOPS' OPENING HOURS:

    • Monday-Friday: 09:00-22:00
    • Saturday: 09:00-22:00
    • Sunday: 09:00-22:00

     

    Tourist information : www.anat.ro

    Slovakia

    No set periods for sales.

    Winter sales: Usually after Christmas

    Summer sales: Usually after summer season

    Currency: Euro

    VAT : 20% (10% for selected food products, e.g. milk, butter, meat, bread)

    SHOPS' OPENING HOURS:

    • Monday-Friday: 08:00-18:00 ; Shopping centres: 09:00-21:00 ; Some centres open at 10:00.
    • Saturday: 06:00-12:00 ; Shopping centres : 9:00-21:00 ; Some centres open at 10:00.
    • Sunday: closed. Supermarkets: 8:00-20:00 ; Shopping centres: 09:00-21:00 ; Some centres open at 10:00.

    Tourist information: http://slovakia.travel/

    Slovenia

    Winter sales: 2nd working Monday in July, commercial decision of the trader but not more than 60 days.

    Summer sales: 1st working Monday in January, commercial decision of the trader but not more than 60 days.

    Currency: Euro

    VAT : 22%

    SHOPS' OPENING HOURS:

    • Monday-Friday : 08:00-20:00
    • Saturday : 8:00 - 17:00, shopping centres usually 8:00 - 21:00
    • Sunday:  if opened than usually 8:00 - 12:00, shopping centres 9:00- 15:00

    Tourist information : www.slovenia.info

    Spain

    Winter sales: 7st January - beginning of March depending on autonomous community

    Summer sales: 1st July - 31st August depending on autonomous community

    Currency: Euro

    VAT : 21%

    SHOPS' OPENING HOURS:

    • Monday-Friday : 09:30-13:30/17:00-20:30
    • Saturday : 09:30-13:30/17:00-20:30
    • Sunday: 10:00-20:00 (Shopping centres only and depending on autonomous community)

     

    Tourist information: www.tourspain.es

    Sweden

    No set periods for sales.

    Winter sales: usually just after Christmas, starts on 25th of December (Mellandagsrea).

    Summer sales: Facultative and no fixed dates: depends mostly on the economic sector and the geographical region, but usually the week before Midsummer (round the 10th June) until the first half of July.

    Currency: Swedish Crown (SEK)

    VAT: 25 %

    SHOPS' OPENING HOURS:

    • Monday-Friday: 09:30 - 18:00
    • Saturday: 09:30 -14:00/16:00
    • Sunday: closed. In larger towns, department stores remain open until 19:00 or longer. Some are also open on Sundays between 12:00 - 16:00.

    Tourist information: www.visit-sweden.com

    United Kingdom

    No set periods for sales. You can find them at most times of the year.

    Currency: Pound Sterling

    VAT: 20 %

    SHOPS' OPENING HOURS:

    • Monday-Friday: 9:00/9:30 - 17:30
    • Saturday: 9:00/9:30 - 17:30
    • Sunday: 10:30-16:30

    Tourist information: www.visitbritain.com

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